Website SEO optimization is a comprehensive and never-ending process

  • Sunday, 25th April, 2021
  • 20:41pm

Website SEO optimization is a comprehensive and never-ending process. That's a fact. It requires constant optimisation, analysis, adjustment and correction until the balanced output isn't found.

But here's is a list of some essential optimization methods and practices we use. That list is being constantly updated and is platform dependent. Each method mentioned has it's own logic and approach.

General, whole site optimization:

Secure HTTPS / SSL website loading ( provide valid Secure Socket Layer Certificate )

Incorporate multiple website navigation - Top, or main navigation, for functional elements, and Side navigation ( example ) for categorising content

Include website footer elements for supplementary information.

Ensure website responsiveness - a website has to be adjust across all screens

Ensure compatibility with all major browsers

Provide visitors with attractive and simple design - example: Google Material Design, Bootstrap etc ..

Assure consistent efficiency / loading speed of website content

Dynamic content - let website that adapts its content to the needs and interests of the user

UI adapted to content - documentation, products websites, forum, tutorials, articles - everything has to have a devoted interface. There is no single solution that works equally everywhere.

Order and check links - no broken links leading to nowhere

Assure short, legible and descriptive links

Ordered and clear structure of links taking into account categorization of content and its scaling in the future

Manage robots.txt to include necessary data and exclude unnecessary links

Submit website to the search console / webmasters / any of the major search engines

Map XML sitemap for search engines

Map HTML sitemap and site navigation for visitors

Ping search engines of updated website sitemaps.


Further On-page SEO Optimization

Make sure to use a structured markup, H1 for a page title, H2 for a section sub-title - including keywords

Supplemented image Alt attributes and descriptions for every image

Supplemented meta data - attractive titles and descriptions including keywords

Complemented meta data, titles and descriptions for social media / sharing

Placing the most important content of a specific URL ( in terms of visibility to the visitor ) immediately after loading the page.

Avoiding duplicated content, or complementing it with additional content, as much as we can

Provide some methodology of image / media optimization

Depending on content placement, and from time to time, provide reasonably placed links to external high-quality websites

Include rel="nofollow", and / or "external", and / or "sponsored" in most of cases of outgoing / external  links

Provide only top quality content which should be better than competitors content, at least :)

In cases of specialised website, academic or scientifical content, the reader will expect extended and comprehensive content.

Include relational content - Instead of single texts, creating a series that lead the reader, in a meaningful way, from one text chapter to another

Use media / images / videos reasonably and include interactive elements ( charts, maps )

Frequently update website's content and provide direct communication channels with users ( maybe web notifications, mailing lists, social media .. )

Minimize the use of pop-ups and alerts, and replace them with dynamically generated content


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