Your domain name is your website address or url on the internet and gives you an online identity or brand. It's a valuable part of your business identity and is an important marketing tool that can help customers find and identify with your business.
Do I need a domain name?Registering a domain name is not compulsory when starting or growing your business, unless you want to set up your own website with a unique domain. You will need to check that your domain name is available before you register it. Depending on the website provider you choose to host your website, there may be other options included as part of your plan, such as email hosting and cloud storage.
How to pick a website domainWhen picking a website domain for your business it's best to go with a name that:
- represents your business or brand
- is easy to remember, pronounce and spell
- is short and unique.
If you want to buy a .com.au or .net.au web address you will need to be a commercial entity and have either an Australian Company Number (ACN) or Australian Business Number (ABN).
If you don't have a website ready yet, you can still buy your domain name and use it when you're ready. Register (buy) your domain name or Login to manage existing domains with Connect.
